With number of products in the international markets increasing, they are virtually indistinguishable from one another. The only way to break out of the commodity status for the products is by incorporating value into consumer's perceptions of the products. This is where branding comes into picture. Brand is the intangible value built into an ordinary product or service that helps it to stand out from the crowd and command premium price. It has to be supported by product quality and market accessibility. Henceforth, the products which has "Made in India" logo has to be of superior quality to fulfill the expectations of international consumers.

The Bank provides assistance to Indian companies, to enable them establish their products in overseas markets through its Export Marketing Services, starting from identification of prospective business partners to facilitating placement of final orders.

The Export Marketing service leverages the Bank’s high international standing, in-depth knowledge and understanding of the international markets and well established institutional linkages, coupled with its physical presence, to support Indian companies in their overseas marketing efforts on a success fee basis.